The rebranding of Ark by Shivani's new product range was a resounding success. The new packaging and branding elevated the brand's image and resonated with consumers.
Key results:
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Increased Brand Awareness: The new packaging and branding helped to increase brand awareness and recognition.
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Enhanced Brand Perception: The rebrand positioned Ark by Shivani as a premium, natural skincare brand.
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Improved Sales: The new packaging and branding contributed to increased sales and customer satisfaction.
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Positive Customer Feedback: The rebrand received positive feedback from customers who appreciated the fresh and modern aesthetic.
By focusing on a minimalist design, natural ingredients, and a strong brand identity, Ark by Shivani's rebranding successfully positioned the brand for future growth and success.
Ark by Shivani is a renowned natural skincare brand committed to providing effective and sustainable skincare solutions. To further strengthen their brand identity and appeal to a wider audience, they sought to rebrand their new product range. The goal was to create packaging and branding that aligned with their existing brand guidelines while conveying a fresh and modern aesthetic.
To achieve this, the team focused on a minimalist design approach, emphasizing clean lines and a clutter-free aesthetic. The packaging incorporated a natural color palette, reflecting the organic nature of the products, and utilized transparent packaging to showcase the natural ingredients. A refined and elegant typeface was chosen to complement the minimalist design and enhance readability.
The brand's visual identity was also refreshed, with a slight update to the logo and the introduction of a consistent color palette across all marketing materials. The brand messaging focused on the benefits of natural skincare, emphasizing the connection between nature and beauty.
This rebranding effort successfully elevated Ark by Shivani's brand image, increased brand awareness, and improved customer perception. The new packaging and branding resonated with consumers, leading to increased sales and positive feedback. By focusing on a minimalist design, natural ingredients, and a strong brand identity, Ark by Shivani positioned itself as a premium, natural skincare brand.
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