🎯 Beyond 'Hello World': 10 Explainer Video Script Formulas That Drive 40% More Conversions

0 Explainer Video Script Formulas That Drive 40% More Conversions

Target Keywords: Explainer Video Script Template, Video Conversion Rate, Script Formulas

🎯 Beyond 'Hello World': 10 Explainer Video Script Formulas That Drive 40% More Conversions

An explainer video is your digital salesperson, working 24/7. But if your script is flat, your conversions will be too. The difference between an average explainer and a high-converting one often comes down to a proven structural explainer video script template.

At The Lost Project, we've found that the highest-performing videos don't rely on luck—they rely on psychology and structure. They solve a specific problem and guide the viewer seamlessly to the next step.

Here are 10 battle-tested script formulas designed to significantly boost your video conversion rate, ensuring your audience doesn't just watch, but acts.

The Foundation: Every High-Converting Script Needs 4 Acts

Before diving into the formulas, remember these four universal acts must be present:

1. The Hook (0–5 seconds): A shocking statistic, a question, or a relatable frustration.

2. The Problem & Agitation: Validate the viewer's pain point and intensify the need for a solution.

3. The Solution (The Reveal): Introduce your product/service as the perfect answer.

4. The Call-to-Action (CTA): A clear, single instruction.

10 Explainer Video Script Formulas for High Conversion

1. The P.A.S. Framework (Problem-Agitate-Solve)

This is the timeless formula for emotional resonance and immediate clarity.

Act	Goal	Example Hook
P (Problem)	Identify the pain point.	"Is your sales team wasting hours manually entering data?"
A (Agitate)	Intensify the feeling of the problem.	"Those hours aren't just lost—they're costing you 10 new clients a month."
S (Solve)	Present your solution simply.	"Introducing [Your Product], the automated system that does the data work for you."
CTA	Single, clear action.	"Start your free 14-day trial now."

2. The Bridge Formula (AIDA Refined)

This formula focuses on bridging the gap between the viewer's current state and their desired state.

• A-to-B (The Gap): Show the viewer where they are and where they want to be.

• The Barrier: Identify the main obstacle preventing them from getting to B.

• The Bridge: Introduce your product as the tool to effortlessly cross the barrier.

3. The Before-After-Bridge (B.A.B.)

Similar to P.A.S., but heavily relies on visually painting the transformation.

• Before: Describe the current, negative situation (using relatable visuals).

• After: Describe the ideal, positive future state your viewer craves.

• Bridge: Explain how your product/service makes that leap possible (the features/benefits).

4. The Origin Story (Building Trust)

Great for Branding, this formula focuses on 'Why We Exist,' building deep emotional trust.

• The Founder's Frustration: State the problem that frustrated your founder/team.

• The "Aha!" Moment: Detail the moment of invention or realization.

• The Solution for Everyone: Show how that breakthrough now helps the customer.

5. The Pixar Story Spine

Borrowed from Hollywood, this works for any product that creates a user journey.

• Once upon a time... (Describe the norm/status quo).

• And every day... (Describe the routine).

• But one day... (Introduce the problem/catalyst).

• Because of that... (Show the struggle/search for a solution).

• Until finally... (Introduce your product/solution).

• And ever since then... (Show the positive change/new routine).

6. The Feature-Benefit-Proof (F.B.P.)

Excellent for B2B or complex software, where logic and evidence are key to conversion.

• Feature: State a specific capability ("We offer AI-powered reporting...")

• Benefit: Explain what that means for the viewer ("...which saves your team 10 hours a week.")

• Proof: Provide social validation ("...just like we did for Calfus Inc.")

7. The Three-Part Comparison

Perfect for disrupting a crowded market by positioning your product against outdated methods or confusing alternatives.

• Method 1 (Old Way): Highlight its frustrating drawbacks.

• Method 2 (Competitor): Show its complexity or high cost.

• Method 3 (Your Product): Show the speed, simplicity, and superior results.

8. The "Don't Be This Guy"

A satirical or highly relatable approach that uses humor to identify with the target user's current predicament.

• The Setup: Introduce a character embodying the current user’s struggle.

• The Mishap: Show them failing dramatically or struggling with the status quo.

• The Rescue: Introduce your product as the way to instantly stop "being that guy."

9. The Quick-Fire Value Prop

Best for social media or platforms where attention spans are limited (under 30 seconds).

• Who is it for? (Target audience)

• What problem does it solve? (The main pain point)

• What is the single biggest benefit? (The core value)

• CTA: (Act now)

10. The Data-Driven Story

Uses compelling, research-based evidence to establish authority before presenting the solution.

• Shocking Statistic: Start with a data point related to the problem.

• The Cause: Explain why that data point is so high (the underlying problem).

• The Intervention: Introduce your solution as the necessary intervention to reverse the trend.

Don't Let a Great Script Be Ruined by Poor Production

The best explainer video script template in the world will fail if the visual execution is weak. Low-quality motion graphics, amateur voiceovers, or inconsistent Video Production destroy trust and send your conversion rate plummeting.

At The Lost Project, we specialize in transforming strategic scripts into cinematic, high-retention content. We handle the entire process—from scripting to final Digital Marketing strategy—ensuring your video is a conversion machine.

Ready to craft a script that converts like crazy and has the stunning visuals to back it up?

Stop Guessing, Start Converting. Let Us Write and Produce Your Next Explainer Video.

Click Here to Start Your Explainer Video Project with The Lost Project Today!